What Is A Copywriter?
What Copywriters Do & Why Successful Businesses Use Them
image by Amelia Bartlett
One of the most common copywriting questions I have heard doing the rounds is, what is a copywriter?
So, whether you’re considering copywriting as your newest career endeavour or you are wondering what a copywriter is and if your business needs one, keep reading.
What Is Copywriting?
Copywriting is a type of persuasive marketing. Using market psychology and up-to-date marketing techniques, effective copywriting motivates readers to perform a chosen action. This can be signing up for an email subscriber list, making a purchase, or sharing social media posts - to name just a few.
Copywriting is all around us and you may not realise how much copywriting permeates through modern society.
From blog posts, social media advertisements, and billboards to YouTube scripts, emails, and even the flyers that drop through your letterbox.
Copywriting is every business's secret weapon to success.
What Does A Copywriter Do?
The specifics of what a copywriter does varies depending on their specific job description.
Some copywriters are talented jack-of-all-trades, who will try their hand at almost any kind of copy project they can sink their teeth into.
I’ll readily admit, I love the variety of working on different projects that keep me challenged and excited.
Other copywriters will choose to specialise in one single capacity of copy.
Some writers work freelance, finding clients themselves and working on their terms, time, and chosen projects.
Others will work for one single business or an agency that covers multiple businesses.
However a copywriter chooses to make their mark on the industry, we all endeavour to use direct and concise language that engages readers and produces our clients desired results.
Here is a list of some of the things copywriters do but it’s not an exhaustive list:
Email copy
Landing pages
Website copy
Advertising banners
Social media copy
Blog content
Video Scripts
Printed brochures & magazines
Product descriptions
Sales letters
Business flyers
Image by Kraken Images
Why Do Businesses Need Copywriters?
Many small businesses, especially when they are just starting out, take on the writing workload of their copy. Often this is more down to budget than it is anything else.
But, there is a difference between good writing and sales-driven copy that converts an audience.
Some people are lucky that, even without education or experience, they seem to have a knack for writing incredible copy without realising what they are doing.
However, in most cases, a business needs a copywriter to help elevate their business, set them apart from their competition and convince their audience to take the affirmative actions they need them to.
Businesses choose to employ copywriters to drive sales and organic reach on search engines, like Google.
But an underrated benefit to employing a copywriter is how much time they save you.
Writing weekly emails, blog posts, and advertising copy is incredibly time-consuming when you need to focus on other facets of running a business.
Businesses often employ a copywriter to lighten their workload, giving them more time to enjoy the fruits of their labour.
Ireland-Based Copywriting Services For Your Business
Are you a business looking for copy that inspires and converts your audience? Then you are in the right place.
Whatever your copy needs, I want to hear from you.
Let me help you reach your business goals with sales-driven copy that’s uniquely crafted for your business dreams.
